Expert Status: How To Build Your Expert Status In 5 Easy Steps
There may come a time in your career when you find that you have more work to do than you have time to do it. This is always true when it comes to writing articles for your web-based business’ SEO approach. New articles must constantly be written to keep traffic coming to your website. When you can’t keep up with the demand, it may be time to hire an article ghost writer. Let me try and answer a few questions for you.
One of the world’s most famous book fairs is held annually in Frankfurt. The Frankfurt Book Fair is the biggest book and media fair in the world – with around 7500 exhibitors from over 110 countries. This event is held in mid-October at the Frankfurt Trade Center in Germany. International publishing rights and licensing fees are negotiated at this fair by representatives from book publishing and multimedia companies all over the world. The Frankfurt Book Fair has been an industry tradition for more than 500 years, with hundreds of thousands of people participating in this event. Every year, there is a guest of honour who is accorded a special exhibition hall set up with the major publishing houses present at the fair. The guest of honour for 2012 is New Zealand.
Once the book is printed, the fun begins! You’ll want to schedule a launch party or book signing event where you’ll invite all of your friends, family, colleagues and even the media. Plan out the event with an agenda and be sure to record portions in five minute segments to include on your site. People love videos! You might event want to start your own YouTube channel to put your videos and spend time marketing your channel to your target audience, but make sure you have links going back to your site.
Rather than going from book store to book store (which costs money and time), the author could be featured in a video setting on the primary book seller’s sites – like Amazon, etc. Next to the book title, there could be a small TV screen icon. Readers would love to be able to see what their author looks like, and the author can have almost a personal “chat” with his reader at that level. I do it now on my own personal book store website.
An example from my own experience may help here. About a year ago, I was contacted about writing some articles on a subject I knew absolutely nothing about – the pharmaceutical industry. I was straight up with the contact person. I told her I thought I could do this project, but that there was always the possibility I couldn’t pull it off. So I dug in and hit the research. After the agreed-upon time, I sent her the test articles. She was absolutely pleased, and I got a long-term writing job.
From the technical side, it sucks. It contains spelling, grammatical, and time line errors. At times, he writes things about a character without any important background information or context. In its current state, it is not publishable. However, at least the writer is aware enough of this to seek out an editor. Yet, he still has moments of doubt; will an editor change the story so it no longer has the meaning the author intended. Will his characters lose their edge, or will the entire novel come back to him as a completely different story?
How do Muses make contact with writers? I think Muses make contact any way they can. They may slip into a writer’s night dreams to deliver ideas, encouragement, and inspiration. I have had dreams where entire books were given to me, chapter by chapter!
The same holds true for my friend, Carrie Wilkerson, who has an absolutely huge following on Twitter. A big part of how she gathered that following was that she just acted like the expert. Before long, people started treating her like the custom graffiti writing and inviting her to speak at events.
Repetitive and Unwanted Emails. I’ve had this happen more times than I can count. Somehow an author finds my email address and adds it to his email list and I start hearing from him every couple of days about all his book events and why I should buy his book. Even if I want to be on the person’s email list, sending me an email every couple of days is irritating. An email once a month or even once a week isn’t that bad, but I have other things to do than read about your book events on the East Coast when I live in Texas, and I am not going to hop on a plane to attend your book signing, especially if I’ve already read your book and had it signed. And if you’ve added me to your email list without my permission, well, technically, that’s illegal.
The fact is though, to boost your business profits, it is a huge advantage to mark yourself out as an expert. This applies whether you are selling to customers (for example the cupcake expert for your region) or to businesses (the local SEO expert). If you can do this, people will approach you rather than you having to knock on doors for business, you will get to do more interesting work as you are more in demand and you can justifiably charge a premium on the back of your expertise.
Not a problem. If you are starting with a subject you know something about, a quick search on the internet will provide additional facts and figures you need to round out your article. Following up in this way may also give you more ideas for future articles. Also, writing articles is the sort of thing that you get better at the more you do it. Remember, these articles will generally be very short and to the point and will only need to cover a small portion of your subject area, at least until you become more proficient at it. Another point is that although your main point is to attract human visitors, you are also trying to attract search engines, and the search engines will not be quite as picky about your writing skills. They will be more concerned with overall content and relevance.